Customize Your Loyalty Program

Setup Your App

We need some information so we can customize your loyalty program and Drive Perks app experience. Please fill in each box below and click the ‘Submit My Customization Information’ button so we can get started customizing your loyalty program and crafting your Drive Perks app experience.

Your Website

What is the web address of your dealership? We will use this to pull information like hours of operation and contact information.

Public Email Address

Where do you want customers and potential customers to send questions to?

Marketing Employee Email Addresses

Who on your team helps with marketing and will help you with managing your loyalty program? Answer by entering a semi-colon separated list of the emails of your employees who you want to have access to the Administrator Control Panel where they can do high level actions like setup and run campaigns for your loyalty program (e.g. creating events, notifications or coupons).

Employee Cell Phone Numbers

Which employees (including yourself) will be allowed employee access in your mobile app on a day to day basis? Answer by entering a semi-colon separated list of the cell phone numbers of your employees who you want to give access to the “employees only” part of your mobile app where they can add members to your loyalty program and perform day to day actions for those members. This is different from administrator access, which only you have. You can always contact us to add or remove employees later.

Branding Image

Select the image which best embodies your dealership. This will be used in the Drive Perks iPhone and Android apps along with your branding.

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Prize Drawings

While some customers will help you without prompting our experience shows that a small investment in promotions leads to a massive increase in customer participation and sales. To help keep this cost down we provide Automated Prize Drawings. Customers earn tickets by performing key actions and also for their anniversaries. You don’t need to set anything for the prize drawings, we will run those for you automatically.

Referral Incentives

As part of your promotions package we recommend you offer a special discount and prize for referrals. If you aren’t certain about an amount we recommend you use the default amounts and after a few months we can change it if needed. Please note that for referrals, while we provide messaging and tracking, your dealership is responsible for fulfillment of any and all discounts and prizes you offer your customers.

Referral Discount (Per Car Sold)

The discount amount a referral gets off their car purchase. We recommend you set this to at least $150 to ensure optimal results.

Referral Prize (Per Car Sold)

The prize amount a person gets when the friend they referred purchases a car. We recommend you set this to at least $75 to ensure optimal results.

Download + Social Post + Review Prize (Customers Only)

If a new customer: 1 – Downloads the app, 2 – Posts to Facebook, and 3 – Leaves a review, they get 30 Reward Points which they can use to unlock a coupon for a gift card. You can customize the amount of the gift card that you want to give away.

Qualified Lead Dealership Visit Coupon Amount

Using the platform you can mark any member as a Qualified Lead and they will receive a sequence of messages engaging them and encouraging them to visit your dealership and buy a car. As part of this the platform can offer them a Starbucks gift card which can only be picked up at your dealership. This incentive builds trust and encourages them to visit your dealership so you can close the sale. It is up to you to redeem and fulfill these gift cards (they can be purchased at a Starbucks or online). If you don’t want give out a coupon set this amount to 0.

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